“Tell me this is not royal.” Steve Schussler has launched his latest restaurant concept - The Boathouse, inspired by Minnesota’s Lake Minnetonka boating culture - at Disney resorts in Orlando (pictured) and Shanghai. It’s not red,” Schussler says, stepping over to an amethyst-jeweled chandelier.
“Purple is the most royal color in China. To get enough dye to trim even a single garment in purple, workers of the day had to process more than 12,000 snails, which made the color a symbol of exquisite wealth. Zi, Schussler said, loosely translated, means purple in Chinese.Īncient Phoenicians reportedly were among the first humans to create their own purple dyes by using a secretion produced by certain types of sea snails. The bold hue will play a major role in his latest concept - Zi Imperial Kitchen: Asian Antiquities & Culinary Art. This comes just after he’s finished explaining why purple is the most royal color in the history of all humanity. native with a slightly Long Island accent. “Tell me that’s not freaking cool! The menu feels sultry,” says the Rockaway Beach, N.Y. Opening it with a flourish, he reveals an elegant page that emits a low glow, made possible with an LED backlight. “Watch this,” he says, holding a large black-leather menu. His influence on the business has been profound, global and lasting - not just with nearly 40 Rainforest Cafe locations worldwide, but also with his many other dining and entertainment concepts, including five at Disney World in Orlando, most recently The Boathouse (in 2015), a concept he duplicated this year at the new Shanghai Disney Resort in China.īut to see the 61-year-old mover and shaker at his Schussler Creative idea lab - housed in a nondescript Golden Valley warehouse - is to see a bit of Willy Wonka, too. Steve Schussler has been called the Walt Disney of themed restaurants.
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